The law, enacted to protect the fast-growing supplement industry from increasing FDA scrutiny, allows manufacturers to communicate the health benefits of dietary supplements directly to consumers without FDA clearance as long as the supplement does not promise to treat or cure any illness. But consumers are more likely to be bewildered than ever thanks to the Dietary Supplement Health and Education Act of 1994. There is no doubt that something in our collective psyche loves the idea that food supplements might be a more natural way to cure diseases - and some supplements might even do that. THE BIGGER PROBLEM: THE DIETARY SUPPLEMENT ACT consumer to understand the real effects of dietary supplements. It's the result of a law that has systematically made it harder for the U.S. But POM isn't just a brand behaving badly, or an isolated incident. POM Wonderful has been the most aggressive among a horde of brands touting health benefits, (including Nutella, which was successfully sued by two Moms to keep it from calling itself healthy).
Instead, the commission can order businesses to stop illegal marketing activities and can halt anticompetitive practices.The deceptive advertising claims found to have been made in this case pertained to serious diseases … including cancer The commission does not have statutory authority to assess fines for violations of its regulations, although it can being a lawsuit against someone who violates a consent order. Dreher agreed not to engage in similar acts and to cooperate with further investigations. Without admitting or denying the charges, Dr. Mark Dreher, Pom Wonderful’s former vice president of science and regulatory affairs, who also appeared in various media as an expert endorser of Pom Wonderful’s products. The commission also settled on Monday a related false advertising case against Dr. The charges will be heard by an administrative law judge in Washington next May. In addition to the Resnicks and the company, the commission also charged Matthew Tupper, the president and chief operating officer of Pom Wonderful, and Roll International, which provides administrative services to POM and which, like POM, is owned by a Resnick trust. Resnick is vice chairman of the board and oversees the acquisitions committee. Last weekend, the Los Angeles County Museum of Art opened the Resnick Pavilion, a freestanding exhibition space that was financed in part by the couple’s $45 million gift to the museum, where Mrs. The couple also formerly owned the Franklin Mint, the marketer of commemorative coins, plates and dolls. complaint comes at an awkward time for the Resnicks, whose other business ventures include Teleflora, the flower-delivery service Fiji Water Suterra, a maker of environmentally sensitive pest-control products and Neptune Pacific Line, an Australian shipper. That ancient, revered status as a folk medicine led the Resnicks in 1998 to begin financing research into whether pomegranates and their antioxidants had health benefits, according to a 2008 profile in The New Yorker magazine. “Our research is unprecedented among food and beverage companies, and we take pride in having initiated a program of modern scientific research to investigate the health benefits of this ancient and revered fruit.”
“We stand behind the vast body of scientific research documenting the healthy properties of Wonderful variety pomegranate,” the company said Monday in a statement.
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